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By Kelley Robertson In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few: Networking. Perhaps the most commonly used approach by small business owners. However, it is often poorly executed. Many people attend a networking function and take the wrong approach by trying to meet as many people as they can. They bounce from person to person, handing out business cards like it is an Olympic event and they are vying for the gold medal. They fail to realize that the most effective way to network is to cultivate relationships and give referrals to other members first. Referrals. This marketing strategy places a close second in preferred methods of generating new business leads. The key here is to develop a systematic approach to ensure that you take proactive approach instead than a passive one. Rather than assuming that satisfied client will refer someone to you, ask for that referral. Tell people who your ideal client is and ask for their help in finding these types of clients. The real estate agent who represented the seller when we bought our house, sends us a card every year and reminds us that she loves referrals. It is not pushy, does not sound like shes begging, and Im confident it helps generate new leads. Writing. This often under-utilized strategy is an excellent way to become recognized as an industry expert. Every industry has trade magazines and most are hungry for good content. The Internet is also filled with websites and e-zines looking for material to send to their subscribers and customers. I now write at least one article every month and send it to more than two hundred publications. This strategy alone has helped drive more traffic to my website more than anything else. It is sometimes challenging to come up with ideas and to write an 800 word article but the investment of time and effort is definitely worth it. Newsletters. This is another powerful technique to keep your name in front of your customers and prospects. Provide key insight into business challenges and offer solutions to them. In other words, help your prospects and customers solve problems. Some newsletters are nothing more than advertising so be sure to provide valuable information to your customer. Although it is less expensive to send a newsletter electronically you can issue it in paper format. A local real estate agent regularly sends out a one-page update of the housing market in our neighborhood. Cold calling. Without a doubt, this is usually the most challenging way to market a business - I know very few people who actually enjoy cold calling. However, it can be a good way to uncover qualified prospects in a relatively short period of time. Be sure to start your conversation with a good opening to capture the other persons attention. Give free information. At the marketing workshop I attended, the facilitator suggested to give information to interested prospects. I have used this approach on my website and have quadrupled the number of subscribers to my newsletter in the last year. You do not need to give away ALL the information relevant to your product or service. Instead, offer information that will help your target market with their problems. For example, when people sign up to my e-zine, they receive a report that outlines 100 tips they can use to increase their sales. Offer a guarantee. A concern many people have when changing suppliers is the risk associated with the change. They may not be completely satisfied with their existing supplier but the risk of choosing a supplier who may be worse can prevent them from changing. Eliminate this concern and offer a guarantee. Advertising. This can be a great strategy if you know how to create a good ad. The best marketers know that great sales copy is what makes the difference; I have experienced this first-hand. When I began selling my book on my website, I generated mediocre results for the first two years. I eventually changed the copy on my site and sales have soared every since. Glance through the ads in your trade magazine and you will quickly notice that most ads focus on the companys product features instead of on the customers problem. Create a great ad by concentrating on the problem you can solve. There are many other ways to market your business and generate new business leads. However, the ideas I mentioned in this article are effective low- or no-cost options. 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By Stanley Stanton Here is a wet fly-fishing tip that many fly fishermen overlook when nymph fishing lakes and deep pools of rivers and streams using a sinking tip fly line or a sinking fly line. In this example we are fishing a #6 black bunny leech. Because of the way it is tied, like most good wet flies these days, it requires a precise stop and start action to really be effective. The fly must stripped and paused, or what I call the stop and go method of nymph fly fishing. For example, cast out your fly and line, and use the fly line sink rate and the count down method (1001,1002etc) to let the fly sink into the strike zone. Then make one pull in (or strip in) and stop. This allows the material on the fly to open while the fly sinks for two or three seconds then strip again closing the fly, pause, and strip again. This will cause the fly to rise, fall, open, close, rise, fall, and look alive as you strip in the fly line. To really get the proper action from the bunny leech or any wet fly, you must point the rod and rod tip right at the fly line where it goes into the water while you are stripping in the fly line, otherwise, you dont get the desired stop and start action. Visualize this, if your fly rod is parallel to the water during the strip, the rod will flex down, and during the pause the rod will flex back up, resulting in the fly just moving along at a study pace without any stop or start action. Again, point the rod down and right at the fly line where it goes into the water. When using larger wet fly or nymph patterns, make longer strips with a longer pause, and when using small fly patterns, try to make a short strip in and a short pause between strips. Try different combinations of strips and pauses until you find a combination that works for the fish and water conditions that are present where you are fishing. Remember that the strip and pause must represent the type of fly that you are using. For example a sculpin fly will require a longer, quick start and longer pause, than a small nymph that slowly travels only a few inches at a time. This method of wet fly fishing works with the muddler minnow, wooly buggers, leeches, streamers and all types of large and small nymphs. This method of nymph and wet fly fishing will produce violent strikes, and works on all game fish so be prepared to up size your tippet leader material. Refer to my web site for the fly fishing tip: Fluorocarbon leader and the fly fishing knots to make it work Good luck, good fishing and please take care of our wonderful lands. Stanley Stanton: Oregon Fly Fishing Guide and McKenzie River fishing guide,
Visit: http://www.oregon-fly-fishing-with-stan.com
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By Jeff Smith Starting a new online business, developing a new product,
launching a new marketing campaign, buying advertising
can all depend on how well you are able to research your
market. All business is based on demand. The formula and 40 techniques for finding demand we list
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at http://www.infoproductcreator.com show that there are
many ways to discover and test demand. One of the leading ways is to look at magazines, journals,
and media sources within a given market or on a specific
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market and/or proposed business idea. If there are no
magazines targeting your market, that is a surefire warning
sign that you may not have your market segmentation or
problem statement correct. 2. You want to see evidence that the magazines targeting
your area of interest are healthy. How often do they publish,
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frequency, etc... http://www.publist.com 2. Magazines.com is a great (and massive) source for finding
out rankings of magazines within given subject areas. http://www.magazines.com 3. MediaFinder is a super online resource, but requires
a fairly steep fee - $49/month, which may definitely be
worth it for 30 days when you are researching new markets. http://www.mediafinder.com Finally, don't discount making it a habit to wander through
your favorite large bookstore once a week to take note of
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By Robert Baird FAITH THAT MOVES MOUNTAINS: The Way of the Peaceful Warrior is a great book that would allow people to see how they can cause change. It is written by Dan Millman who brings us the following from another of his books that are all worth contemplation. "On an otherwise ordinary day, an angel appeared to a young merchant and former camel herder, known by all in the city where he was born. The angel's words filled him with awe and dread--it told him that he was to defy his people's ancestral religion, to denounce 360 deities carved in stone and worshipped for centuries, to declare himself the prophet of a single God, to abolish a way of life upon which countless lives and beliefs were founded--and establish a new religion out of nothing. Surely, he would be met with incredulity, rejection, violent persecution, and exile. Could his seemingly mad quest bring anything but failure--or at best, a martyr's death? Or would this mortal, obedient to the divine command of an angel, achieve a victory beyond any that reason could have foretold? He was born in Mecca in A.D. 570. His father died before his birth. His devastated mother, unable to nurse him, named Muhammad and gave him to a nursemaid--a shepherdess in a band of Bedouins. Muhammad spent his first five years with these nomads, living a hardy open-air existence following the grazing flocks through desert grass and scrub, sleeping in tents beneath a vast desert sky. Once weaned, he drank camel's milk and ate mostly rice, dates, wild birds, and locusts fried in oil. From the beginning, the desert claimed Muhammad as its own. He would always be a Bedouin at heart. At age six, he returned to his mother, but she died later that year. He ended up living with an uncle, a caravan merchant. In the years that followed, Muhammad traveled throughout Arabia with his uncle's caravans, learning the wisdom of the desert, the ways of business, and the art of war as they fought off bands of marauders. His travels took him into close contact with various tribes and religions--Judaism, Christianity, and the Arab sects who worshipped hundreds of gods and goddesses in the form of stone idols. These experiences made a deep impression on this thoughtful, introspective youth. From these early threads, the tapestry of his fate was woven. He grew into a handsome young man admired for his strong character, moral integrity, and sharp mind. But he had come to a merchant's life more by chance than choice. Disinterested in money and drawn to solitude, he left the caravan to work as a shepherd in the desert for months at a time. When he was 25, Muhammad took a position in a trading company owned by a beautiful woman 15 years his senior. Her name was Khadija. For two years, he led Khadija's caravans throughout Arabia, rising to the position of company manager. Not surprisingly, Khadija fell in love with him. Finally, she proposed to him through an intermediary. Their marriage, which blessed them with six daughters, would last until Khadija's death 21 years later. But almost as soon as the wedding ceremony had ended, Muhammad's mind again turned inward. His encounters with so many cultures and religions had planted hidden seeds within him that began to grow. He found himself pondering how the 360 stone gods in the temple of Mecca could save souls. Such questions drew him to once again search his own soul in the solitude of the desert. Muhammad began spending his days in a cave in the hills outside Mecca, fasting, praying, and meditating. Sleeping little, he began to enter altered states {Seems a man away from a woman having visions who is a shepherd and poor person, might have begun to prove appealing in the literary tradition.} and have waking visions--to experience the inner life of a mystic. At times, violent trembling seized him and he lost consciousness. A practical man of robust health who had endured many grueling journeys across the desert, he found these phenomena strange and disturbing. But these inner quakes {Buddha's story includes lots of this kind of thing. What would happen to them today?} that he feared might be the harbingers of failing health were actually the premonitory tremors of a great awakening. One night in the holy month of Ramadan in his 40th year, while fasting and praying in his desert cave, Muhammad heard a voice calling him with great urgency. Looking up in the darkness of his cave, he saw an angel standing before him, emanating a dazzling light. Muhammad fainted with fear, when he awoke, he found the angel still standing there. 'Read, thou,' the angel commanded him in a voice of stern authority. 'I cannot,' Muhammad stammered, for he could barely read. 'Read, thou,' the angel commanded him again in verse, 'in the name of the Lord who created all things, who created man from a clot. Read in the name of the Most High who taught man the use of the pen and taught him what before he knew not.' In awe, Muhammad repeated these words, memorizing each one. Then the angel said, 'Muhammad, thou art the messenger of Allah and I am his angel, Gabriel.' With that, the angel vanished. In stunned exaltation, Muhammad went and told Khadija what had happened. She embraced him and unequivocally expressed her faith in his vision and his mission, saying, 'Rejoice, dear husband. He who holds in His hands the life of Khadija is my witness that thou wilt be the messenger of His people.' But Muhammad could not accept his own vision. How could he, an ordinary man so far from perfection, be such a messenger? He feared that he might be deluded or perhaps insane. Days passed. He waited for another sign, for further confirmation so that he might believe in himself and know how to proceed. But no sign came. At last, he returned to the cave on Mount Hira, seeking the angel Gabriel. He waited and prayed, but to no avail. In despair, haunted by terrible doubts and assailed by fears of madness, Muhammad climbed onto a precipice and prepared to leap to his death. At that very moment, the angel appeared before him again and, raising his hands, repeated, 'I am Gabriel, and thou art Muhammad, the Messenger of Allah.' Muhammad froze on the edge of the chasm in a spellbound trance. Hours passed. That night one of Khadija's servants came and found Muhammad still perched on a crag, lost in ecstasy, and led him home. After that event, Muhammad began to quietly spread the revelation of his new faith among only a few close friends and family members. But in this tightly knit culture, word spread quickly. Before long, his persecution began--gossip, brutal beatings, plots against him, and attempts against his life. Over time, his honesty and virtue, the words of scripture revealed through him, and the mysterious workings of fate brought about the conversions of several of Mecca's greatest warriors. All this greatly strengthened the fledgling faith of Islam and drove fear into the hearts of its enemies. People demanded that he perform miracles as proof of his divine mission. Muhammad answered that he had not come to perform miracles; he had come to preach the word of Allah. Challenged to move a mountain, he gazed toward it but it did not budge, so he spoke the now-famous words demonstrating his wisdom, humor, and humility: 'If the mountain will not come to Muhammad, then Muhammad will go to the mountain.' From beginning to end, Muhammad acknowledged himself as an ordinary man, full of faults and limitations--a man chosen by God, for reasons he did not understand, to deliver a new revelation of Islam, which means 'submission to God.' Islam required faith in God, charity, purity, and a life free of idols, lived with the courage of a warrior in battle, with prayer as a cleansing immersion in His spirit. The citizens of Mecca were roused to fury by Muhammad's attack on their cherished idols--and by his declaration that there was but one God, named Allah, and that he, Muhammad, was His prophet. Forced to flee across the desert to the city of Medina, he began his mission anew, once again a lonely prophet with a handful of followers in a city of unbelievers. Over time, the angel Gabriel revealed scripture to Muhammad, which he recited aloud and which Khadija and others wrote down. This scripture became known as the Holy Koran (Quran). The Koran was Muhammad's defining miracle--the writing of this masterpiece of poetic religious scripture by a simple, semiliterate man might in itself have earned him fame as a prophet. But this feat was only one chapter in the life of Muhammad. Persecuted as a heretic for nearly two decades by the people of Mecca {How was Khadija still alive if he spent almost two decades there? The math doesn't work, but perhaps the semiliterate don't worry.}, including many of his own relatives and former friends, the once young Bedouin became in old age a fearless military general. More than once, Mecca's army laid siege, seeking to destroy Medina, where Muhammad and his followers lived--their war would not end until Muhammad or Mecca fell. In the final battle, while outnumbered three to one, but filled with the power of Allah, Muhammad and his followers descended like a storm upon the Meccan army and destroyed it. This battle turned the tide. (1) The people who ridicule the legends of Indians and natives aren't funny and it isn't right for me to do it either. Still it seems a poor role model to win followers by the sword of Allah or Yahweh (Yahu) or Shiva. We are all paying the price these story-tellers have wrought since the day of Caliph Omar and Constantine who took the fledgling new beliefs and built empires under their spell of ignorance. Omar said there was no need to read anything other than the Koran as he commanded one of the raids to destroy the great library at Alexandria that housed all knowledge; we need to really know about our roots. Islam has much good and is less intolerant than other Ur Story based religions. The Caliphate still has its stranglehold on the souls of people. It does not want people to have knowledge so it encourages reading old books with limited meaning, as I see it. Author of Diverse Druids
Columnist for The ES Press Magazine
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